A new collection is always refreshing. It’s also applied for BrandOutlet’s private label, NOHO The Label. From the sunnies, hats, and now NOHO offers every fashionista with its choice of various edgy clothing. The concept of urbanite, where concrete meets a flare for fashion, resulting in a very sleek collection of tops and bottoms.
The imagination is as simple as being a New Yorker and a Jakartan. Where the fast pace of the cosmopolitan engulfs its habitants with rapid trend and movement in every sector. Fashion wise, it’s evolving and it’s always on the go. Ready to wear, as if the street is your runway. And departing from this chic theme, the brand is aiming to be an international brand with its modern take on today’s citizen, but with a twist.
Claiming that it never dictated by season or trend, NOHO wants women who wear it to be edgy. By wearing NOHO, women exude confident, elegant, yet sexy. They will never take a no for an answer; NOHO wants its women ambitious – that’s the only origin of their success.11