Model at Work with Patricia Gouw

by Tuesday, May 3, 2016

Patricia Gouw for BOmagz (15)

Kirani jumpsuit by Needlework, available at

If Patricia Gouw were a city, she would be New York or Jakarta, vibrant is the perfect word to describe her. It all started as a fun thing to do, joining the Asia’s Next Top Model Cycle 4 competition, it was also her friend from her college years in LaSalle by the name of Yosafat Dwi Kurniawan who pushed to tryout for 2010 Wajah Femina, 2012 Miss Indonesia Top 15 finalist, first runner up of Miss ASEAN 2012, but now look at her: she is one of the most wanted models in Indonesia. She scored high in many tests of AsNTM and she is in the Top 6!

 Patricia Gouw for BOmagz (7)Patricia Gouw for BOmagz (4)Jumpsuit by Needlework, Necklace by Golden Barbera from Aidan and Ice, available at

Like we mentioned before, Patricia is synonymous with vibrant, she is a lively, chatty, fun, and above all, she is a pro when it comes to modeling. What first started as fun, turns out to be something she was really good at. Not only at modeling, she is also good at presenting. In 2014, she became the presenter for Indonesia Motor Show, and currently she is an announcer for Hard Rock FM Jakarta. Above all, one thing that she loves is being productive.

Aside from her hectic schedule, BOmagz managed to get the chance to know what a model’s day looked like, at The Residences of The Ritz-Carlton Jakarta Pacific Place.

So how did you get into AsNTM cycle 4?

“Teman-teman dan saudara sudah menyarankan aku untuk ikut audisi Asia’s Next Top Model dari musim pertama, but I was hesitant. Lalu teman aku, Ayu Gani, menyarankan juga untuk ikut, and since I had a free time last year and I love being productive, I finally applied. And I followed all the steps, I only found out that I was good to go to Singapore 5 days before my departure.”

Patricia Gouw for BOmagz (18) Patricia Gouw for BOmagz (8)Dress: Teodora from CIEL, available at

The quarantine lasted for couple of months, could you share us your most memorable moments on AsNTM 4?

Everything was memorable for me, the girls and the whole crew are just like my new family. Living with them for a few months taught me a lot of lessons. I learned how to behave, to adapt; handling different characters. Saat penilaian juri, aku juga mendapatkan banyak masukan baru. The judges themselves helped me to increase the improvement within myself.”

You also got the chance in working together with Yu Tsai, how do you feel about that?

“Walaupun aku tidak terlalu mengikuti America’s Next Top Model, but I understand that he comes all the way from US, I knew right away that he was a big deal. At first, it wasn’t easy at all, but I knew that that’s just how he is after doing two photo shoots with him. He spoke the truth, as did all the judges, but Yu Tsai was really persistent to make us better. And he kind of reminded me of my mother, they both have the same tough-love.”

Patricia Gouw for BOmagz (5)Patricia Gouw for BOmagz (1)

Jumpsuits by Needlework, Necklace by Golden Barbera from Aidan and Ice, available at

Could you share us the perks of being a model.

“I got the chance to wear nice clothes, of course. If someone asks me what do I want, I would like to run my own business, even if it’s a small one. Being an opportunist myself, I was thinking why not have both: being a model as well as having my own clothing line? And so I did, and since I’m a people person, during the time when I did it, I often talked to other designers; it’s interesting to hear about someone’s journey and their life.”

Now if we’re talking about your experience in the fashion and beauty world, which is the most challenging one?

“Asia’s Next Top Model. Karena durasinya paling lama, dua bulan. Dan selama dua bulan aku terisolasi dari dunia luar, kita tidak boleh pegang handphone, no news and no internet. Ada TV, tapi hanya untuk menerima ‘Cindy’s Mail’. Tapi semua kompetisi yang telah aku lalui membangun kepribadian aku karena semuanya pasti ada tantangannya masing-masing.”


Patricia Gouw for BOmagz (11)

Dress by Amarea, available at

You’re currently a radio announcer as well as we understand. From modeling to radio, how did that happen?

“Waktu itu aku mengikuti Wajah Femina, dan bertemu dengan Becky Tumewu dan Erwin Parengkuan, both of them said I had the potentials on being a presenter. Funny because I was always nervous whenever there’s a camera shooting at me. Tawaran ini ada sebelum aku berpartisipasi di AsNTm Cycle 4, I’m officially a Hard Rock FM announcer this January. Aku orangnya nggak bisa diem so I love being productive as an MC and announcer, it’s super fun. Of course I had trainings, learning how to do ‘smiling voice’, behaving, and the content itself.”

You also have the chance to work together with many designers, do you have favorite?

Sebastian Gunawan. I once walked for his show, tapi karena aku kurang tinggi jadi tidak pernah lagi. Walaupun cuma sekali, Sebastian Gunawan masih ingat sama aku, dan aku bisa ngobrol dengan dia sebagai teman. Aku pernah cerita mengenai clothing line aku dan dia suportif. And although we rarely meet, he always remembers my clothing line.”

Patricia Gouw for BOmagz (13) Patricia Gouw for BOmagz (14)

Dress by CIEL, available at

Name one fashion brand that fits you the most.

“Balmain. I’m a versatile, too. I can be anything depends on the situation. I’m independent and strong, it kind of reminds me of clothing hanger – my body can wear any kind of clothes because clothes are how you show your personality.”

Since you’re very vibrant, if you were a color, what would you be?

Black, white and red. Timeless color is a good definition of black and white. They’re like a classic combo. But sometimes I wanna be the spotlight, and the color red represents it.”

Patricia Gouw for BOmagz (3)

Jumpsuit by Needlework, available at

Do you have another dream job besides being a model and a broadcaster?

Humanitarian. I’m building one right now. Aku sudah 2,5 tahun gabung dengan besutan bunda Kanaya Tabitha, kita buat empowerment untuk para pengunsi di NTT, kita bantu mereka untuk membuat tenun. Kelly Tandiono juga bergabung. Rencana ke depan pengennya launching di Jakarta Fashion Week. I also started with the little things, sebisa mungkin aku merayakan ulangtahun dengan adik-adik di panti asuhan di Jakarta. Aku juga berdiskusi dengan orang yang mempunyai misi yang sama, mungkin aku tidak bisa menjangkau semuanya tapi setidaknya sudah banyak orang yang melakukan hal sama seperti aku, membantu memperbaiki negara kita. I know it’s not easy and takes time, but the outcome will be seen for the next couple of years. Kejahatan meningkat karena kurangnya edukasi dan lapangan pekerjaan, di situ aku mengerti bahwa edukasi penting. Edukasi meluas, maka berkurang juga tingkat kejahatan, dan imbasnya akan membantu pendapatan dan devisa negara.”

Last question, what does BO stand for according to you?

“Be Owsome!”


Patricia Gouw for BOmagz (10)Dress: Teodora from CIEL, available at

Model at Work: A Video

Writer: Adhinda Latifa
Photographer: Vicky Melly
Stylist: Hilarius Matthew
Makeup Artist: Nadia Renata
Video Director: Mario Raimond Bully
Video Editors: Daniel Natanel and Iqbal Safei
Graphic Design: Rusdah Ulfa
Digital Imaging: Gigih Wiryana
Shoes: Patricia’s own. Accessories: Aidan and Ice. Wardrobe: CIEL, Amarea and Needlework. from
Location: The Residences of The Ritz-Carlton Jakarta Pacific Place

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