Potato Head Family Opens Kaum Jakarta

by Friday, May 19, 2017

Potato Head Family is proud to launch the third outlet of Kaum in Jakarta to the public on Monday, 22nd May 2017. Housed in a modern space in Menteng, Kaum Jakarta is the flagship outlet and presents curated lifestyle experiences that showcase Indonesia’s culinary and cultural heritage in a new, modern context.

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Through Indonesian cuisine as well as contemporary and innovative cultural programming, which includes collaboration with creative individuals and groups from the realms of music, design, craftsmanship and art, Kaum Jakarta caters to audience of all ages and strives to inspire guests from across generations to appreciate as well as celebrate Indonesia’s rich and diverse culture.

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Kaum, which means “clan” or “tribe” in Bahasa Indonesia, pays tribute to the more than 600 ethnic groups that make up Indonesia. The culinary collective behind Kaum, Potato Head Family CEO Ronald Akili, Kaum Brand Director Lisa Virgiano and Executive Chef Antoine Audran, explored the vast islands of Indonesia and worked closely with remote tribal communities and independent local producers in its quest to develop Kaum’s menu and discover Indonesia’s rare and almost-forgotten ingredients and cooking techniques.

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Kaum was first introduced in Hong Kong in May 2016, and has been included in the prestigious “Michelin Guide Hong Kong & Macau 2017”. In March 2017, Kaum Hong Kong took part in the acclaimed “Taste of Hong
Kong” dining event alongside Michelin-starred restaurants. It was the only Indonesian cuisine participant, reiterating its international culinary mission to introduce the country’s rich and diverse flavours to a global audience.

Potato Head Family launched the second outpost of Kaum at Potato Head Beach Club in Seminyak, Bali, in October 2016. In May 2017, Kaum at Potato Head Beach Club participated in the popular Ubud Food Festival, bringing its signature take on authentic Indonesian food to a wide variety of gourmands from across Indonesia and beyond.

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Under the direction of Executive Chef Antoine Audran and celebrated Indonesian culinary activist and also Kaum Brand Director Lisa Virgiano, Kaum Jakarta’s menu reinstates the fundamental focus of Indonesia’s culinary heritage – incorporating the highest-quality, regionally sourced products from small-scale, responsible producers and tropical indigenous ingredients.

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The menu incorporates signature dishes from Kaum Hong Kong and Kaum Bali, highlighting the archipelago’s rich and varied culinary traditions and cooking methods from Aceh to Maluku, and also features special dishes, available only at the flagship outlet in Jakarta.

Photos courtesy of Potato Head Group Jakarta

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